{"id":18429,"date":"2023-04-19T19:30:50","date_gmt":"2023-04-19T17:30:50","guid":{"rendered":"https:\/\/ivankroshnyi.com\/?p=18429"},"modified":"2023-04-28T17:06:21","modified_gmt":"2023-04-28T15:06:21","slug":"a-powerful-giant-and-myriads-of-fashion-housesinflation-proof-growth","status":"publish","type":"post","link":"https:\/\/ivankroshnyi.com\/en\/a-powerful-giant-and-myriads-of-fashion-housesinflation-proof-growth\/","title":{"rendered":"A Powerful Giant and Myriads of Fashion Houses:Inflation-Proof Growth"},"content":{"rendered":"\n<p>\n\tLVMH (Mo\u00ebt Hennessy Louis Vuitton), the world\u2019s leader in luxury products, showed \u20ac21 billion in revenue in Q1 2023, +17% compared to the same period in 2022. LVMH brings together 75 premium-level brands, with \u20ac79.2 billion in revenue in 2022, \u20ac14.1 billion in net income, and an operating margin of 26.6%. The retail network includes 5,664 stores worldwide with ~196k employees. In the face of uncertainties, the year started off excellently. The company is listed on the French stock exchange, but you can invest in it via U.S. ADRs. LVMH has a market cap of \u20ac421 billion, with its shares rising 20% since the beginning of the year.\n<\/p>\n<p\n\tstyle=\"background-color: #ffffff; box-shadow: 0 0 7px #009252; border: 2px solid #009252; padding: 19px; border-radius: 6px; text-align: left;\">\n\t<strong>Revenue per location<\/strong>\n\t<br \/>\n\t<strong>&bull; <\/strong>France 7%\n\t<br \/>\n\t<strong>&bull; <\/strong>Europe (excluding France) 14%\n\t<br \/>\n\t<strong>&bull; <\/strong>Japan 7%\n\t<br \/>\n\t<strong>&bull; <\/strong>Asia (excluding Japan) 36%\n\t<br \/>\n\t<strong>&bull; <\/strong>USA 23%\n\t<br \/>\n\t<strong>&bull; <\/strong>Other 13%\n<\/p>\n\n<p\n\tstyle=\"background-color: #ffffff; box-shadow: 0 0 7px #009252; border: 2px solid #009252; padding: 19px; border-radius: 6px; text-align: left;\">\n\t<strong>Growth per location (YoY)<\/strong>\n\t<br \/>\n\t<strong>&#10004; <\/strong>USA +8%\n\t<br \/>\n\t<strong>&#10004; <\/strong>Japan +34%\n\t<br \/>\n\t<strong>&#10004; <\/strong>Asia (excluding Japan)  +14%\n\t<br \/>\n\t<strong>&#10004; <\/strong>Europe +24%\n<\/p>\n\n<p\n\tstyle=\"background-color: #ffffff; box-shadow: 0 0 7px #009252; border: 2px solid #009252; padding: 19px; border-radius: 6px; text-align: left;\">\n\t<strong>Revenue per business group (YoY)<\/strong>\n\t<br \/>\n\t<strong>&#9632; <\/strong>Fashion and leather products (growth: Louis Vuitton, Christian Dior, Celine, Loewe, Fendi, Loro Piana, Rimowa, Marc Jacobs, Berluti) \u25ba \u20ac10.73 billion (+18%)\n\t<br \/>\n\t<strong>&#9632; <\/strong>Watches and jewelry (growth: Tiffany &#038; Co, Lock, Bvlgari, Chaumet, Fred, TAG Heuer, Hublot, Zenith) \u25ba \u20ac2.59 billion (+11%)\n\t<br \/>\n\t<strong>&#9632; <\/strong>Perfumes and cosmetics (growth: Sauvage, Miss Dior and J\u2019Adore Christian Dior, Aqua Allegoria Guerlain, Gentleman Society Givenchy, The Porefessional Benefit, Fenty Beauty) \u25ba \u20ac2.11 billion (+11%)\n\t<br \/>\n\t<strong>&#9632; <\/strong>Wines and spirits (growth: Hennessy, Ch\u00e2teau d\u2019Esclans, Glenmorangie, Belvedere, champagnes) \u25ba \u20ac1.69 billion (+3%)\n\t<br \/>\n\t<strong>&#9632; <\/strong>Selective retailing (growth: Sephora, DFS, Le Bon March\u00e9) \u25ba \u20ac3.96 billion (+30%)\n<\/p>\n<br \/>\n<h3>\n\t<strong>Advantages of LVMH at its core <\/strong>\n<\/h3>\n<ul>\n\t<li>\n\t\tIt boasts a portfolio of culturally vibrant brands with exceptional pricing power, which can convey a permanent price increase to its customers. \n\t<\/li>\n\t<li>\n\t\tIt owns the cosmetics retail chain Sephora. And if there is something that stands out as a hero of the post-pandemic time, it\u2019s definitely cosmetics. This category is one of the few in retail that has retained buyers and momentum built up in recent years (in general, when customers face uncertainty, they opt for bigger brands.)\n\t<\/li>\n\t<li>\n\t\tIt\u2019s in a profitable cycle: consumers are spending more on travel at all levels, and it works hand in hand with high-end fashion and cosmetics.\n\t<\/li>\n\t<li>\n\t\tIt rolls out special collections under different brands and runs effective social media campaigns, plus long-term celebrity partnerships: brands remain relevant to young customers through the \u201climited-edition\u201d factor.\n\t<\/li>\n\t<li>\n\t\tIt can spend when others can\u2019t. With \u20ac79 billion in revenue last year, marketing spend was \u20ac9.5 billion or 12% of revenue\u2014an insane amount if we\u2019re talking about emotions and investment.\n\t<\/li>\n\t<li>\n\t\tAnalysts predict long-term revenue growth and EPS growth driven by pricing and reduced operating costs as brand innovation continues, and scale allows for a hefty marketing budget. \n\t<\/li>\n\t<li>\n\t\tLVMH\u2019s commitment to selling products at full price, vertical integration, and customer affinity for leading brands keep operating margins above 26% and growing. According to TD Cowen, the group\u2019s operating margins will reach 27.7% in 2023 and rise to 28.3% in 2024.\n\t<\/li>\n\t<li>\n\t\tIn an inflationary environment, buyers get attracted by luxury and deep value, and they seek value in both cases. Luxury brands demand higher prices on and after purchase.\n\t<\/li>\n\t<li>\n\t\tScale value: LVMH takes first place in its niche and is well capitalized. Its net debt-to-EBITA ratio is below one.\n\t<\/li>\n\t<li>\n\t\tLVMH is a winner not only because it\u2019s the top luxury brand. It\u2019s an example of how to be the best in everything you do. No matter how harsh it sounds, the reality of the numbers is as follows: as long as there is money and \u201caddicted\u201d people, companies like LVMH will keep growing.\n\t<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>LVMH (Mo\u00ebt Hennessy Louis Vuitton), the world\u2019s leader in luxury products, showed \u20ac21 billion in revenue in Q1 2023, +17% compared to the same period in 2022. LVMH brings together 75 premium-level brands, with \u20ac79.2 billion in revenue in 2022, \u20ac14.1 billion in net income, and an operating margin of 26.6%.<\/p>\n","protected":false},"author":1,"featured_media":18434,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[620,202],"tags":[8,204],"class_list":["post-18429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en-en","category-economics-en","tag-tag-business","tag-economics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Powerful Giant and Myriads of Fashion Houses:Inflation-Proof Growth - \u0418\u0432\u0430\u043d \u041a\u0440\u043e\u0448\u043d\u044b\u0439<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ivankroshnyi.com\/en\/a-powerful-giant-and-myriads-of-fashion-housesinflation-proof-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Powerful Giant and Myriads of Fashion Houses:Inflation-Proof Growth - \u0418\u0432\u0430\u043d \u041a\u0440\u043e\u0448\u043d\u044b\u0439\" \/>\n<meta property=\"og:description\" content=\"LVMH (Mo\u00ebt Hennessy Louis Vuitton), the world\u2019s leader in luxury products, showed \u20ac21 billion in revenue in Q1 2023, +17% compared to the same period in 2022. 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